ROTATE - Rotation and Orientation

The ROTATE module from Cellumation is engineered to provide fast, accurate rotation and orientation adjustment of individual parcels and products within your parcel handling system. By using advanced 3D vision technology and precise closed-loop control, ROTATE aligns each parcel perfectly before it continues downstream, optimising scanning, labelling, sorting, or packing operations.

Compact and flexible, ROTATE is the ideal solution for facilities looking to improve efficiency, reduce errors and noise, and eliminate manual intervention at key rotation points.

As your trusted integration partner, Robson Handling Technology can integrate Cellumation solutions into an existing parcel handling system or a completely new system.

ROTATE Benefits

High-precision rotation

Accurately rotates parcels to any angle for labelling, scanning, or sorting, for real-time tracking.

Vision-guided control

Uses 3D time-of-flight technology to detect and adjust object orientation dynamically.

Compact modular design

Easily integrates into space-constrained conveyor lines or sortation systems.

High throughput performance

Handles up to 3,000 parcels per hour for precise orientation and consistent results.

Simple control and operation

Includes a graphical user interface (GUI) and optional HMI for intuitive control and monitoring.

Remote service capabilities

Minimises downtime with built-in support for remote diagnostics and updates.

Technical Specifications

Category	Details
Software
Throughput	Up to 3,000 parcels per hour
Control System	EtherNet/IP, PROFINET, Digital I/O
Control Loop	Closed loop with 3D vision
Objects
Object Size	Min. L: 150mm, W: 150mm, H: 1mm
Object Weight	Min. 100g
Hardware
Material	Powder-coated steel
Camera	3D time-of-flight
Base Dimensions	1100mm x 860mm

Technical Specifications

Category	Details
Electrics
Operating Voltage	380–400 VAC, 50–60 Hz
IP Rating	IP54
Environment
Noise Level	< 70 dB(A)
Operating Temp	5°C to 35°C
Relative Humidity	5%–90% (non-condensing)
Certification	CE certified

Seamless alignment with complete control

ROTATE features independent, cell-based wheel modules capable of 360° movement. Integrated 3D cameras detect object position and orientation in real time, enabling rapid rotation to the exact angle required. With speeds of up to 3,000 parcels per hour, ROTATE is perfect for tight spaces where precise orientation is critical to downstream processes.

As a delivery partner for Cellumation, Robson Handling Technology can integrate ROTATE modules into new or existing systems, helping you automate alignment tasks with confidence and ease.

Watch ROTATE in action

See how ROTATE delivers precision object orientation in this video.

Learn more on Cellumation’s website.